De Bethune DB25L Milky Way Watch

De Bethune DB25L Milky Way Watch


De Bethune DB25L Milky Way Watch Watch Releases


The Milky Way is estimated to contain somewhere in the range of 100-400 billion stars, and an estimated 100 billion planets. Swiss luxury watchmaker De Bethune’s DB25L Milky Way interpretation of the beauty and massiveness of the galaxy that we inhabit is on a much more measurable scale, but to high-end watch aficionados, it is no less arresting in its ambition.


De Bethune DB25L Milky Way Watch Watch Releases


The De Bethune DB25L Milky Way is cast in platinum with 66 baguette-cut diamonds in the bezel, contrasting the richly heat-blued titanium dial where the representation of a small fraction of our galaxy’s many stars have been both pinned by hand, and laser-engraved in gold leaf. The end result is a spectacular, albeit considerably pared-down celestial map that neatly complements the watch’s spherical moon phase indicator at 12:00.


De Bethune DB25L Milky Way Watch Watch Releases



De Bethune DB25L Milky Way Watch Watch Releases


If you’ve seen De Bethune’s “Kind of Blue” Tourbillon that we recently went hands-on with here, you already know that absolutely nobody does blue quite like De Bethune. Those incredible hand-finishing techniques return with the De Bethune DB25L Milky Way, which deploys the same heat-blued, and mirror-polished titanium to spectacular effect – though this time, only for the dial. It’s a fitting backdrop for the galaxy – a dynamic, iridescent night sky that takes on markedly different hues depending on the viewing angle. Set into that dial are twelve spherical white gold hour indices, and a three-dimensional moon phase indicator made from palladium and matching heat-blued stainless steel.


De Bethune DB25L Milky Way Watch Watch Releases


The diamonds in the caseband feel like an odd choice – though impressive, they distract from the otherwise cohesive design language by deviating from the astronomy theme. For collectors who happen to like both De Bethune and diamonds, though, this might be just what they are looking for. The time display is finished with polished rose gold pomme-shaped hands, which perfectly match the laser-engraved gold leaf “Milky Way” spanning the dial.


De Bethune DB25L Milky Way Watch Watch Releases


The Milky Way is a fitting canvas for De Bethune’s case and movement architecture, much of which seems to garner inspiration from Star Trek and beyond. And while the actual Milky Way has a diameter spanning between 100,000 and 180,000 light years, the De Bethune DB25L Milky Way measures a much more wearable 44mm wide by 11mm thick.


De Bethune DB25L Milky Way Watch Watch Releases


It is powered by De Bethune’s DB2105v2 hand-cranked movement whose lengthy 6-day power reserve is enabled by a self-regulating twin-barrel mainspring. Look closely, and you’ll notice De Bethune’s signature white gold balance wheel with a silicone core. At any rate, the Milky Way’s generous reserve comes especially in handy, as its patented moonphase complication is accurate to within a single lunar day every 122 years.


De Bethune DB25L Milky Way Watch Watch Releases


Those looking to boldly go where no collector has gone before can add the De Bethune DB25L Milky Way to their wrist for a price of 225,000 CHF when it becomes available later this year. debethune.ch

Grand Seiko Becomes Autonomous Brand In 2017

Grand Seiko Becomes Autonomous Brand In 2017


Grand Seiko Becomes Autonomous Brand In 2017 Watch Industry News


As a high-end sub-brand of Japanese watchmaking giant Seiko, Grand Seiko has always stood apart. Now, however, it does so formally, as President & CEO Shinji Hattori today announced that Grand Seiko will be presented as an “entirely separate brand” from Seiko. This, in essence, should be interpreted as more of a rebranding exercise and not to mean that the company is now completely independent of Seiko. We don’t yet know all that this will mean for the brand and its products, and while we don’t expect a drastic change in direction, we do know that the Grand Seiko logo will be at 12 o’clock on products going forward, including the products presented at Baselworld 2017 – which we will, of course, be sharing with you. Up until now, most Grand Seiko watches were designated as such at 6 o’clock while the Seiko logo was prominent and primary, at 12 o’clock.


Grand Seiko Becomes Autonomous Brand In 2017 Watch Industry News


The benefits of such a rebranding are obvious – and what would the drawbacks be, anyway? It will, hopefully, allow the brand to more clearly distinguish itself as a prestigious, high-end product, rather than one sharing a logo with watches that sell for under $100. Seiko’s universe of often overlapping sub-brands, collections, lines, styles, technology, terminology, prices, and target demographics is… vast, to put it mildly. It is also confusing, even for educated watch lovers and Seiko product fans. While “Seiko” is still in the name, an independent brand identity should help achieve in consumers’ minds the prestige and recognition Grand Seiko seeks – and deserves.


Grand Seiko Becomes Autonomous Brand In 2017 Watch Industry News



Grand Seiko Becomes Autonomous Brand In 2017 Watch Industry News


Grand Seiko was launched internationally only in 2010 and has come a far way from being a somewhat obscure treat for the nerdiest collectors in the know to the broad recognition it has achieved today. Its progress is a remarkable accomplishment, especially considering the hurdle of perception being Asian in the mostly European club of high-end watches as well as the association with inexpensive, mass-produced watches. The brand has already managed to become one of the hottest topics among the watch-collecting and -appreciating community in recent years, and this rebranding aims to expand upon that territory. As they made this part of their Baselworld splash, along with some releases we are, of course, also bringing to you, we can anticipate an even greater surge of activity from Grand Seiko in the coming months and years. grand-seiko.com